Subaru and Car Lesbians
Subaru created a campaign featuring lesbian couples driving their cars. This was a first for a car manufacturer. In the early nineties, Subaru had been struggling to sell cars in an industry that was dominated by giants like Nissan and Toyota. They needed an ad campaign to stand out and attract a specific audience. The decision was controversial, but the ad campaign proved to be a huge success.
Car Lesbians created a femsploitation racing race game as one of their first games. Developed by 4chan’s /tg/ board, the game has two main facets. Players create characters with two stats: the Hotness stat is used to make opposed rolls and the Car stat is used for general skill checks.