Travis Scott and Reese’s Bowl Collaborative Cereal Box
Travis Scott teamed up with Reese’s Puffs for a limited edition cereal box that sold out in less than 30 seconds. The one-of-a-kind collaboration, which features artwork that evokes the rapper’s Cactus Jack label, was unveiled in a pop-up shop in Paris on Tuesday.
The new boxes melded Reese’s imagery with visuals that recalled the rapper’s Cactus Jack brand, including a Scott action figure holding a spoon and a big bowl of Reese’s Puffs with a cactus in the background. They also incorporated lightning bolts, stars and hand-drawn elements.
It’s no secret that Travis Scott is a big fan of breakfast food, so it makes sense that he would design a collaborative box with General Mills. But he’s not just a fan of eating: The rapper recently launched his own fashion line, which includes a line of clothing and accessories featuring Cactus Jack-inspired designs.
As you might expect, Scott’s merch is a must have for fans of the rapper. From exclusive Jordan collaborations to tour merch, anything he drops is sure to get hypebeasts buzzing.
Now, he’s taking his love for breakfast food to the next level with this collaboration with Reese’s. As part of the deal, Scott designed a limited-edition box that includes a bowl and spoon, too.
According to Hypebeast, the rapper’s custom boxes, which cost $50 each, sold out within minutes of their release. But the rapper reassured his fans that more are coming.
In the meantime, Travis is busy preparing for this weekend’s Senior Bowl in Mobile, Alabama. He’ll join teammates Velus Jones Jr. and Cade Mays in the 2021 Titans’ squad, which is set to play in a Music City Bowl for the first time in program history.
After a historic season in 2018, the Titans are gearing up to face off against their rivals from Georgia Tech and Florida State this Saturday at Hancock Whitney Stadium in Mobile, Ala. Taylor, a cornerback, is among three leaders on the team who helped Tennessee reach a turnaround this season and secure a spot in the Reese’s Senior Bowl.
Amid his success with the music industry, Scott also found himself in the spotlight with his fashion line. He recently released an oversized t-shirt emblazoned with a photo of Scott digging into a bowl of Reese’s Puffs using a spoon he designed with his Cactus Jack label.
The t-shirt is currently sold out on Scott’s website, but you can still buy the limited-edition cereal box and bowl at his pop-up store in Paris for $80.