Mandy Moore Becomes Garnier’s Newest Brand Ambassador
Mandy Moore exudes warmth and authenticity rarely found in Hollywood. Her smile can light up an entire billboard and her beauty routine has been described as “refreshingly simple,” yet beneath this seemingly perfect exterior lies an honest vulnerability revealed through Instagram posts about overcoming insecurities or discussing mental health struggles.
Moore was chosen as Garnier’s latest brand ambassador without much surprise; and now, the 33-year-old is unveiling her new look through an eye-catching campaign photograph. Moore represents hair color and care products offered by Garnier as well as their skincare range; furthermore, she will soon become known as their brunette face!
Garnier #GarnierGirl Demi Moore will share her journey of hair transformation through various marketing assets across platforms – TV, print and social media. In her campaign photos for this year’s campaign launch, Moore can be seen with darker locks revealing that this change holds real meaning for her.
Moore is celebrating her partnership with Garnier by offering an Instagram giveaway that’s sure to warm the hearts of her followers and followers alike. Between November 10 and December 31, you can comment a blue heart on any post featuring Garnier Whole Blends x UNICEF Holiday Kits to raise funds for children living in emergency situations that need essential supplies in order to live, learn and grow – each blue heart will result in $1 being donated from Garnier towards UNICEF–up to $10,000 can be raised!
To enter, just follow the link in her Instagram bio to submit your entry. The winner will receive a full-size Garnier Whole Blends x UNICEF kit along with $100 in gift card credits and one year’s supply of Garnier hair products!
And for those of us who may not have luck on their side, there’s another way we can support the cause: Drop off any empty Garnier products at participating retailers by April 1 for a chance at winning a community garden! Garnier has partnered with TerraCycle to recycle these empties responsibly.
On April 30th, we will conduct a random drawing to select our grand prize winner. To locate participating stores near you, click here.