TaDah Falafel Net Worth
The TaDah falafel street wrap is the brainchild of entrepreneur John Sorial. As a chemical engineer at Johns Hopkins University, he developed a new way to bring Eastern Mediterranean meals to the masses. His falafel wraps, made from chickpeas and whole wheat, are sold at select Whole Foods stores in the greater Washington DC area. He also markets vegan versions. A box of eight TaDah Falafel Wraps are available for $7.99 or you can subscribe to get a monthly supply for a bit more.
In October, the owner of TaDah Foods was a contestant on the Shark Tank. During the episode, he sought $500,000 for 25% of his East Mediterranean frozen foods company. Before his appearance on the show, he had been selling $8 million worth of product. At the time of his appearance, he had not yet begun to ramp up production on his falafel poppers. This product is now the main draw for TaDah and has helped the business grow into the $8.5 million operation it is today.
TaDah offers a variety of products, from prepared food to frozen falafels, and its website lists a number of them. Their main focus is on Eastern Mediterranean meals, including kebabs, falafels, and hummus. They currently sell their items at several grocery chains and retail locations, including Kroger, Lowes Foods, Wegmans, and Whole Foods. The company has also expanded its portfolio by adding more falafel flavors to its line. These include Harissa Hummus, Lemony Roasted Garlic Hummus, and Cucumber Dill Yogurt.
Although John Sorial is an immigrant from the Middle East, he studied at Johns Hopkins. He graduated with a bachelor’s degree in chemical engineering and now operates his own business. He started TaDah with the hope of creating social change through his company’s charitable donations. Since its inception, the firm has been able to make a significant difference by donating to the Mission Life Center, a non-profit organization that helps homeless people in New York City. By distributing a quarter of its profits to the charitable organization, TaDah has helped create a positive impact on the lives of the community.
Several of the sharks asked questions regarding TaDah’s products. Some of the investors were concerned about the large amount of money that would be donated to charity. Another concern was whether or not a company would be able to make enough money to pay back the investors. One of the sharks offered $300,000 for a 20% stake in the company, while another offered $500,000 for a 25% stake. While the deal is not a full buyout, it was certainly a nice bonus.
TaDah is also on its way to expanding its offerings in the near future. The company plans to add more flavors to its popular falafel poppers and add marketing to promote its products. It also plans to expand its operations to new markets. Despite a bumpy start, the business is poised to continue bringing new products and exciting ideas to market.