Peloton Artist Series 2022
Peloton exercise bike-makers have recently unveiled an exciting new feature to their exercise bike series called Artist Series that provides workouts based on various musicians’ music. You can access them via their app by going into Collections and scrolling down until you reach Artist Series; already Taylor Swift, David Bowie and Mariah Carey collections have already been made available!
Peloton offers workouts designed for both the Peloton Bike and Tread, such as Taylor Swift’s 30-minute “Taylor Swift Bike Ride,” with Jessica Sims as instructor, as well as two 45-minute treadmill boot camps led by Adrian Williams and Cliff Dwenger. Mariah Carey series offer 20-minute yoga flow classes with Mariana Fernandez as instructor; 30-minute strength classes led by Cody Rigsby; as well as full body strength sessions led by Tunde Oyeneyin.
Peloton recently shared on its earnings call that its past use content costs had fallen, although they did not comment on an ongoing legal battle with music publishers represented by National Music Publishers Association (NMPA) which seeks damages of more than $300 Million.
Peloton is increasing its music licensing strategy amidst controversy by unveiling artist-specific classes. According to a company release, Eminem’s artist series will begin on Jan 28 with a one-night boxing event and three live and on-demand classes; and over the weekend additional cycling and other classes featuring his songs.
Mary J. Blige will next take center stage, offering 11 classes that are certified hateration- and holleration-free across both cycling and Tread modalities – including one live event with Jermaine Johnson leading a 35-minute class on Feb 17th!
Eminem classes will also be offered on the Tread, with Robin Arzon offering 20-minute “Eminem Core Strength”, Denis Morton offering 45 minutes “Eminem Thunder 45”, and Jess Sims hosting 30-minute Eminem Bike Boot Camp sessions.
Peloton offers not only artist-specific workouts, but also holiday themed collections and classes called Stacking Stuffers that can be combined into full-length workouts. As of Q4 2020, over one million people completed artist-inspired workouts on its platform – an increase from last year when only 3.6 million completed them; total workout completions should surpass 2 million this year while adding another one million songs to its library; it boasts the world’s largest audio fitness catalog as well as one of the most active member communities for any digital fitness brand!