Mary J Blige wore an Upgrade Wig at the Super Bowl Halftime Show

Hip-hop soul legend Mary J. Blige stunned at the Super Bowl halftime show in a silver bodysuit and sequin thigh high boots, but the real star of her look was her incredible hair. Upgrade Boutique of Houston provided Blige with luxurious locks of blonde locks which cascaded down her back for her iconic hairdo.

Wigs and extensions brand Style Wigs offers customers both pre-styled and customizable wigs that they can purchase, with options including length, style, cap size, hair texture, color and more. Celebrities like Taraji P. Henson and Simone Biles have worn these pieces from Style Wigs; as part of a growing group of businesses receiving venture capital dollars to fuel growth.

Upgrade co-founder Britney Winters hailing from Third Ward is quickly making her mark as a star wig designer for Hollywood celebrities. After graduating from Stanford with both an MBA and law degree she founded Upgrade in 2016 to fill an underserved wig market niche.

E-commerce marketplace theCut connects consumers with professional stylists who offer customization services and handcraft wigs of their dreams for them. GlobalData estimates the wig and extension industry is poised to reach $13 billion by 2026; other players include Rebundle, Morado and theCut which all provide customization options, one-click shipping capabilities as well as data insights and analytics for stylists; they also help shoppers locate stylists as they purchase orders online.