Chevron Cars Toys
The Chevron Cars toy line is a unique and fun way to promote clean gas and the brand. The toy cars were originally created by Aardman Animation, the company that brought us the Wallace and Gromit and Chicken Run films. The TV commercials featured a variety cars in different colors and personalities. They were animated with clay animation. Chevron decided that toys would be a better option after the commercials had been so successful. Each of the four to five new models saw production rise to 700,000.
Although originally created for kids, the toys are now being collected by adults as well. In fact, Chevron executives were surprised to discover that some of their collectors are older adults! These models come with an Owner’s Manual and some even feature opening doors and trunks. Some models have moving eyes that move up and down when you apply downward pressure. These toys have raised over $300,000.
The Chevron cars toys are a collectible item that has a nostalgic appeal. The company produced more than half a million units its first year, and sold more than 16,000,000 in the following fifteen years. Chevron Co. Vice Chairman James Sullivan stated that the toy line was more popular than Ford.